Our Team Northwestern Capital Partners LLC

Mark Arizmendi  Mark Arizmendi

Mark is the Founder and CEO of Northwestern Capital Partners, LLC. NCP was founded in 2004, and Mark has since led transactions as an advisor and investor valued at collectively over $1.9 billion. Northwestern Capital Partners has advised or invested with some of the most respected investors in the US and globally, including private equity firms, venture capital enterprises, strategic investors, academic institutions, and private investors.  The company maintains long-term and durable relationships with its investors, focusing on financial advisory and strategic planning.

Mark attended the University of Southern California (USC – Economics 1983), Queens University (MBA 1999), Northwestern University’s Kellogg Graduate School of Management  (The Kellogg Management Institute – General Management 2006), and MIT’s Real Estate Analysis and Investment program (2020).  Mark is active as a past or present board member with several nonprofits, the Executive Committee of the USC Lusk Institute of Real Estate, as a former advisor to the President’s Office of the University of Southern California, as a founding board member of the North Carolina chapter of the Leukemia Lymphoma Society, as a mentor with both XLerate Health and the McDonough Graduate School of Business at Georgetown University, as a past member of the Georgetown University Parents Council, and a member of the Mobility Committee (LA) of the Urban Land Institute. In 2005, the University of Southern California presented Mark with the Widney Award for Alumni Leadership.

In his spare time, Mark enjoys traveling, mountaineering, biking, surfing, and skiing. Mark and his wife Lynne have three grandchildren.

Alison Karamon  Alison Karamon

Alison Karamon is the General Manager for Northwestern Capital Partners, LLC, with experience creating and implementing organizational procedures, project management, and customer relations. Her skills include overseeing operations and organizing team functions.

Alison graduated with honors from Madonna University with a bachelor’s degree in biology, a minor in chemistry, and a certificate in DNA analysis.

In her spare time, Alison enjoys traveling to warm locations, staying active, and working on her podcast Twenty-Four Hour Expert. She lives in Michigan with her husband, daughter, and crazy dog.

  Ryan Covington

Ryan Covington is a Real Estate Analyst for Northwestern Capital Partners, LLC with experience in Development, Capital Markets, Residential, and Corporate Real Estate Finance. His Skills include alternative financing solutions, urban regeneration processes for placemaking, sustainable development as well as repositioning existing projects with a global and asset life cycle approach. He is passionate about the ability to transform communities while improving the quality of life to support creativity, diversity, and technology. 

Ryan graduated from the University of Southern California with a Bachelor of Science Degree in Real Estate Development, a minor in Spanish, and a Master’s Degree in Real Estate Development from IE Business School in Europe.  

Ryan enjoys many outdoor activities including swimming, tennis, and skiing.  

  Serena Overhoff

Serena is the Founder & President of Serena Overhoff & Partners, LLC and a Partner at Northwestern Capital Partners. She has over twenty years of experience working with institutional asset managers and non-profits, in areas of strategic communications, business development, and relationship management. Serena Overhoff & Partners’ stated goal is to establish impact investment partnerships that specifically aim to strengthen communities across the country. In 1Q21, she recently joined both Northwestern Capital Partners, LLC and Urban Pacific Group of Companies as an advisor to further her commitment to social impact.

Before starting Serena Overhoff & Partners, she led strategic capital campaigns for non-profits and private sector organizations to meet major growth initiatives. She also spent several years working with the USC Marshall School of Business and Leventhal School of Accounting, the USC Alumni Association, the Orange County Museum of Art, the Segerstrom Center for the Arts, Kure It Cancer Research, and Summus Films.

Serena received her B.A. from the University of Southern California Annenberg School for Communications, and she also earned a Certificate of Professional Studies from the University of Oxford, England. She is actively involved in the community with The Jacques Overhoff FoundationGo Sustainable NowUSC Trojan League of Los AngelesDr. Arthur C. Bartner 50th Anniversary Spirit of Troy Legacy Campaign, and is a member of 100 Women in Finance.

Serena enjoys hiking, skiing, traveling, and working on her philanthropic endeavors.

  Hilary Norton

Hilary Norton is the Chairwoman of the California Transportation Commission (CTC) and a Partner at Northwestern Capital Partners.  Hilary was appointed to the CTC by Governor Gavin Newsom in September 2019 and elected Chair of the CTC in August 2020.  She brings over 29 years of experience in transportation and community development to her Commission role.  Hilary’s primary goals as CTC Chair include investing over $5 billion in annual SB1 gas tax and other funds into California’s transportation infrastructure system in order to improve outcomes in equity, mobility across numerous modes, safety, environment/climate change resilience, and economic growth.

As the Executive Director of FASTLinkDTLA – a new Transportation Management Organization (TMO) for Downtown LA (DTLA)– with a goal of reducing single-occupant vehicle (SOV) trips in DTLA by 75% by 2030.  To achieve this goal, FASTLinkDTLA TMO connects employers and residents to transit, micro-transit and on-demand shuttles, AVP parking, walking, and biking options and advocates for new mobility options to be funded to travel to and within DTLA.  Through FASTLinkDTLA, Hilary launched one of the first-ever in LA County micro-transit systems, connecting travelers through the flexLA multi-mobility app, and connecting new on-demand wheelchair-accessible vehicles (WAV), transit, vanpools, carpools, scooters, bike share, biking, and walking. 

Hilary served as 2018 Chairwoman of the Los Angeles County Business Federation (BizFed) and is on the Board of Directors of the Central City Association. She co-chairs the Transportation Committees for BizFed, the LA Chamber of Commerce, and the LA Business Council (LABC). 

Ms. Norton is a member of the UCLA Institute for Transportation Studies (ITS) Advisory Board and a member of SCAG’s GLUE Council and its TDM Working Group.

Hilary was named one of Stratiscope’s 2021 “Impact Makers to Watch”

Hilary holds a BA from Wellesley College and a Master in Public Policy from Harvard University’s John F. Kennedy School of Government.  She is the mother of two adults, Xavier and Eva Orozco.

Hilary enjoys her family, faith, friends, hiking, and community service.  As a former soccer player and coach, she loves attending sports events of all types, especially women’s sporting events.